Home 2018-01-25T10:27:06+00:00

we change a place on the map… to a place in someones heart

Maximum is a full-service, award-winning agency specializing in destination real estate marketing. We have been developing successful lead generation strategies for master-planned communities, home builders, luxury properties and resort destinations for over 20 years.

STRATEGIC PLANNING

Know where you’re going. We base everything on strategy from day one. Logo, billboard design, digital media placement – it all works to move our clients forward to achieve their goals.

branding

What makes you so special? We create or re-imagine a brand to make it relevant and resonate with target markets. We craft the perfect brand by using our in-depth industry knowledge, experience and brand-specific research coupled with award-winning creative.

advertising

Persuade. Compel. Move. Traditional, digital or both, our campaigns, media buys and viral content have stirred consumers to action for over a decade. Show your brand to the world.

digital

Unlock your true potential. From mobile UI/UX and conversion-focused websites to unique digital media placement and search optimization to social media targeting for your brand voice…we create digital dominance!

event planning

Party with a purpose. We’ve created dynamic events to launch properties, team-building events to focus sales teams and a national online reality show with red carpet parties and media events. Our parties pack a punch.

lead generation

Creating hot leads is what we do. Using digital and traditional means, we mine where your target market lives, get you noticed and get them to take action.

We Take a Place on a Map…
and Turn it into a Place in Someone’s Heart

Maximum is a full-service, award-winning agency specializing in destination real estate marketing. We have been developing successful lead generation strategies for master-planned communities, home builders, luxury properties and resort destinations for over 20 years.

How do we do it?

Recent Work

We have worked with developers across the country to create compelling brands, meaningful stories and game-changing creative.
We achieve this by thoroughly understanding the nuances, identifying what makes each client unique, pinpointing the right markets, and creating the right voice. Only then can a truly compelling story be crafted. A story that will resonate and move both heart and soul.

2018-01-20T05:19:33+00:00

Boot Ranch

Fredericksburg, Texas
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the finest private club community in texas Boot Ranch is [...]

2018-01-20T05:30:11+00:00

Windsong Ranch

Prosper, Texas
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MOST AWARD-WINNING community IN NORTH DALLAS Located in Prosper, Texas, [...]

2018-01-20T05:30:30+00:00

The Grove

College Grove, Tennessee
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Private Resort Living in Middle Tennessee Located minutes from historic [...]

2018-01-20T05:34:10+00:00

THE BLUFFS

Leland, North Carolina
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gated riverfont living The Bluffs on the Cape Fear is [...]

2018-01-20T05:34:28+00:00

THE LANDINGS

Savannah, Georgia
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Savannah's choice for private island living Located just miles from [...]

Recent Work

We have worked with developers across the country to create compelling brands, meaningful stories and game-changing creative.
We achieve this by thoroughly understanding the nuances, identifying what makes each client unique, pinpointing the right markets, and creating the right voice. Only then can a truly compelling story be crafted. A story that will resonate and move both heart and soul.

  • Boot Ranch
    Fredericksburg, Texas
    View Work +
  • Windsong Ranch
    Prosper, Texas
    View Work +
  • The Grove
    College Grove, Tennessee
    View Work +
  • THE BLUFFS
    Leland, North Carolina
    View Work +
  • THE LANDINGS
    Savannah, Georgia
    View Work +
Boot Ranch
Fredericksburg, Texas

the finest private club community in texas

Boot Ranch is the premier private club and family retreat in Texas. Located in the heart of the Hill Country, just five minutes north of Fredericksburg; Boot Ranch is marked by generous luxury, legendary recreation and provides true club camaraderie, outdoor adventures, and the rustic elegance of luxurious, ranch-style living.

When tasked with repositioning the branding for this amazing community, Maximum evolved on an existing brand to elevate the presence to the pinnacle of rustic luxury. The end result was an updated branding with a more simplified logo and modern color palette all which exude class and Texas swagger while adhering and paying homage to the history and natural surroundings.

  • CLIENT: Boot Ranch
  • STATUS: Active
  • PROJECT: Branding, Strategy, Website, Development & Digital Marketing

Branding

Web

Print

Digital

300%
growth in INSTAGRAM FOLLOWERS
Highlights of our engagement:

  • Visitors spend approx 3 mins on site on average
  • 79% of site visitors are new
  • 300% growth in Instagram followers
  • Close to 7000 Facebook fans
  • Over 737K Impressions served in Social Campaign
Next ClientPrevious Client
Windsong Ranch
Prosper, Texas

MOST AWARD-WINNING community IN NORTH DALLAS

Located in Prosper, Texas, Windsong Ranch is one of the largest and most naturally beautiful master-planned communities in North Dallas, Texas. The community features beautiful homes in unique neighborhoods, expansive green spaces, a full calendar of family events and state-of-the-art amenities including a 5-acre, freshwater, crystal clear lagoon.

Simplifying their brand and building a stronger digital footprint, Maximum was able to increase home sales, identify and control on-site traffic, and build a strong relationship with builder and realtors. The community offers its residents a vibrant, wonderful yet comfortable way of life that they describe as extraordinary...every day!

  • CLIENT: Windsong Ranch
  • STATUS: Active
  • PROJECT: Branding, Strategy, Website, Development & Digital Marketing

Branding

Web

Print

Digital

300%
growth in INSTAGRAM FOLLOWERS
Highlights of our engagement:

  • Visitors spend approx 3 mins on site on average
  • 79% of site visitors are new
  • 300% growth in Instagram followers
  • Close to 7000 Facebook fans
  • Over 737K Impressions served in Social Campaign
Next ClientPrevious Client
The Grove
College Grove, Tennessee

Private Resort Living in Middle Tennessee

Located minutes from historic Franklin, Tennessee, The Grove is a 1,100-acre, private, gated community offering a distinctive club resort lifestyle, complete with Williamson County's only Greg Norman Signature Golf Course and the most comprehensive amenity and recreation package of any community in the region. The community features luxury, artisan-built, estate homes set into an impressive landscape dotted with streams, old farmlands and rolling, wooded hills.

With a new sophisticated rebranding and marketing strategy, Maximum was able to control social traffic and increase home and club membership sales.

  • CLIENT: The Grove
  • STATUS: Active
  • PROJECT: Branding, Strategy, Website, Development & Digital Marketing

Branding

Web

Print

Digital

300%
growth in INSTAGRAM FOLLOWERS
Highlights of our engagement:

  • Visitors spend approx 3 mins on site on average
  • 79% of site visitors are new
  • 300% growth in Instagram followers
  • Close to 7000 Facebook fans
  • Over 737K Impressions served in Social Campaign
Next ClientPrevious Client
THE BLUFFS
Leland, North Carolina

gated riverfont living

The Bluffs on the Cape Fear is one of the few gated communities in Leland, North Carolina, with Cape Fear River access. They pride themselves on larger lots and more natural scenery with tree conservation efforts throughout the development process. The community also offers a unique amenity in its Private Beach Club for residents to enjoy on Oak Island.

With a strong rebranding to capture their unique waterfront lifestyle (both river and beach) and strategic repositioning of marketing efforts, Maximum was able to successfully engage with an audience who is tailored down to their interest in the location, product offerings, and amenities that only The Bluffs can offer.

  • CLIENT: The Bluffs
  • STATUS: Active
  • PROJECT: Branding, Strategy, Website, Development & Digital Marketing

Branding

Web

Print

Digital

300%
growth in INSTAGRAM FOLLOWERS
Highlights of our engagement:

  • Visitors spend approx 3 mins on site on average
  • 79% of site visitors are new
  • 300% growth in Instagram followers
  • Close to 7000 Facebook fans
  • Over 737K Impressions served in Social Campaign
Next ClientPrevious Client
THE LANDINGS
Savannah, Georgia

Savannah's choice for private island living

Located just miles from beautiful Savannah, Georgia, The Landings on Skidaway Island offers an incredible club and private island lifestyle, including: 6 championship golf courses, 32 tennis courts, 30 miles of trails, resort style pools, fitness facilities and two deep-water marinas. Not to mention awe-inspiring sunsets over the sparkling waterways that surround the island.

When tasked with repositioning the branding for this amazing community, Maximum Design literally put more wind in their sails, as the sailboat logo was re-imagined to look more lively with billowing sails. The end result was an updated logo and color palette that celebrated the grandeur and vibrancy of The Landings itself.

  • CLIENT: The Landings
  • STATUS: Active
  • PROJECT: Branding, Strategy, Website, Development & Digital Marketing

Branding

Web

Print

Digital

300%
growth in INSTAGRAM FOLLOWERS
Highlights of our engagement:

  • Visitors spend approx 3 mins on site on average
  • 79% of site visitors are new
  • 300% growth in Instagram followers
  • Close to 7000 Facebook fans
  • Over 737K Impressions served in Social Campaign
Next ClientPrevious Client

Clients

We provide our clients a winning combination of in-depth industry knowledge, comprehensive marketing strategies, and innovative digital services, producing a competitive edge and delivering results. It is a point of pride that many of our clients have been with us for over a decade and frequently refer new communities to us.

The Team

Maximum consists of a team of highly-skilled real estate specialists. Combining experts in digital, creative, planning, and service, ensures cutting edge strategies, superior creative and maximum lead generation. These proven professionals enable communities to not only meet, but exceed their objectives time and time again.

kelly

KELLY BURNETTE
Principal
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Amy

Amy Tharrington
Principal
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Jon

Jonathan Murphy
CREATIVE DIRECTOR
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jessee

Jessee Leili-Jones
HEAD OF DIGITAL
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Mike

Mike Münch
PROJECTS & ACCOUNTS MANAGER
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noelia

Noelia Oberti
GRAPHIC DESIGNER
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elena

ELENA TROFIMCHUK
GRAPHIC DESIGNER
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nicole

NICOLE TUITE
GRAPHIC DESIGNER
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benson

Benson Wills
DIGITAL MANAGER
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marc

Marc Barbry
DIGITAL COORDINATOR
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  • KELLY BURNETTE

    PRINCIPAL / CO-FOUNDER

    I’ve been in the branding and marketing industry since 1993 having worked with a full spectrum of clients ranging from financial houses to professional sports team, from gourmet candy companies to real estate developers. I started my career in the financial district of San Francisco, CA learning from some top creative talents and one very tough and savvy businesswoman.

    I hold a Bachelor of Arts Degree in Communications with a concentration in the public relations arena. To expand and enhance my education for our real estate specialization, I received my real estate brokers licenses in 2004. In 2013, I earned my certification as a social media strategist from Society3, a leading business school for applied social media.

  • AMY tharrington

    PRINCIPAL / CO-FOUNDER

    Over her 20+ year career in advertising, Amy has developed industry-leading campaigns that have launched powerful brands and built sales momentum for a diverse list of clients. As co-founder of Maximum Design and Advertising, Amy’s artistic direction earned Maximum numerous awards for creative excellence.
    She has been a featured speaker at several national conferences, including the numerous NAHB Senior Housing Symposiums and the Master Sales Institute’s Amenity Community Marketing Summit, and has had a series of articles published to share her views on best marketing practices.

  • Jonathan Murphy

    CREATIVE DIRECTOR

    Jon, originally from Massachusetts where he was a brand manager for the major sporting goods brand, Puma, joined Maximum almost 6 years ago. Recently promoted to Creative Director, he is the award-winning brand visionary for many of our clients including: WindRiver in Knoxville, TN; The Grove in College Grove, TN; and Helms Port in Wilmington, NC. Jon has a very strong attention to detail and understands that branding has to evoke emotions and action from its target audience. His passion is web and mobile design, print design, environmental design and motion graphics.

  • Jessee Leili-Jones

    Head of Digital Media

    Jessee just moved to Wilmington from New York City and brings with her over 12 years of knowledge and experience in client engagement and relationship management. In her previous roles at the top research firms in the media industry, she worked with Fortune 500 companies in both TV and Digital media. Jessee hopes to combine her industry knowledge and experience with her account management skills to help Maximum clients optimize their digital strategy.

  • mike münch

    PROJECTS & ACCOUNTS MANAGER

    Mike is also a North Carolina native and brings an amazingly diverse set of talents to the Maximum team. Mike is an accomplished photographer with degrees in Photographic Technology, Film Studies & English. He is a talented copywriter, graphic designer and organizational master. Most recently, Mike worked as Creative Director for a gift and clothing wholesaler. Mike’s creative background along side his professional approach allows him to switch quickly from graphic support to account management. This means our clients get answers, options and updates immediately—a key to Maximum’s success and longevity.

  • NOELIA OBERTI

    GRAPHIC DESIGNER

    I’m a graphic designer from Buenos Aires, Argentina. I started as an intern in the Marketing department of one of the biggest telecommunication companies in Latin America. I have worked in the City of Buenos Aires and collaborated in events like Lollapalooza and Buenos Aires Fashion Week. I moved to the USA in May 2015 where I started working as a freelance designer for POSSIBLE Germany. Currently, I’m working at Maximum where I’m expecting to share my experience and to learn from everybody else.

    I hold a bachelor’s degree in Graphic Design and I earned a certificate in Project Management and Branding Strategy.

  • ELENA TROFIMCHUK

    Senior Creative Designer

    Coming soon..

  • NICOLE TUITE

    GRAPHIC DESIGNER

    Nicole is a graduate of Philadelphia University with a Bachelor of Science degree in Graphic Design Communication and Photography. She began her professional career in the Public Relations department at Philadelphia University and proceeded to gain experience as a Junior Designer in the Marketing department within the financial industry at Lincoln Investment located near Philadelphia, PA.

    Originally from the Poconos in Pennsylvania, Nicole recently relocated to Wilmington, NC. She has experience in print and web design, corporate identity, web development and photography and previously earned the AIGA Philadelphia Design for Good Award of Merit in 2015.

  • Benson Wills

    Digital Manager

    In his own words:

    My first career was a 9-1-1 supervisor at the Wake County Sheriff’s office. Archaic as they were back in the 80’s, the statewide and federal computer systems sparked my interest in computers and the Internet. I’ve been with Maximum since the beginning – part time at first, and eventually leaving my full-time job in a real estate office to work full time. Now, I facilitate and help create all of our web products.

  • Marc Barbry

    Digital Coordinator

    In his own words:

    I am a North Carolina native and a proud graduate of Appalachian State University. Since September of 2015, I have provided Maximum with a fresh outlook in the realm of Digital and Social Marketing. I have a native understanding of social media, website maintenance, and current technology trends which allows me to identify and implement unique solutions to 21st-century problems.

Creating engagement through powerful real estate marketing

Contact

At Maximum, we promise bold results. And we deliver. If you would like to discuss how we can exponentially improve your business with creative strategy and implementation, get in touch. It all starts here.

Contact

At Maximum, we promise bold results. And we deliver. If you would like to discuss how we can exponentially improve your business with creative strategy and implementation, get in touch. It all starts here.

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