The Grove, a private, gated community just outside Nashville, struggled to overcome the perception of being too remote. The community has the only Greg Norman Signature Golf Course in the area, the most comprehensive amenity and recreation package of any community in the region yet were unsuccessful in creating awareness or sufficient interest within the new home buying market.
Maximum began the engagement by undergoing a deep dive into The Grove brand, culture, offerings, and digital footprint as compared to other primary luxury communities in the area. This discovery process led to a complete re-brand; including brand story, message, and brand visuals that would resonate with the top 5% of the Nashville market. By implementing a cross-platform marketing strategy that is weighted heavily in SEO, SEM, and content marketing has enabled The Grove to expand their reach into the out-of-state relocation markets. We continue to produce positive growth across all digital platforms, meet lead generation goals and drive qualified onsite tours.
The new brand is on par with the luxury, club and estate lifestyle found at The Grove. Rich, dramatic and highly emotional photography and messaging is used to evoke visions of a privileged lifestyle, exceptional amenities, and artisan-built estate homes—unlike any other community in middle Tennessee.
MONTHLY PAGE VIEWS
NEW WEBSITE VISITORS
Maximum took the time to truly understand our vision and the goals that we had for our community. Their team has executed to perfection every step of the way, from strategy to implementation. I can rest assured that my marketing is in good hands with Maximum
Developer, The Grove