Boot Ranch needed to re-establish itself as THE destination community of choice in the Texas Hill Country. In order to successfully re-brand Boot Ranch, Maximum needed to do a competitive analysis, full marketing and collateral audit, and identify primary and secondary target markets.
Once our discovery process was complete and goals established, we then developed the brand story and messaging to re-enter the luxury second home market. This process also included identifying appropriate outreach channels, collateral and accompanying creative assets, a new website, and an annual cross-platform marketing plan with monthly reporting.
SERVICES
- Research/Strategy
- Social Media
- Web/Print Design
- SEO/SEM
- Email/Content Marketing
RESULTS
1,347
178
20-30%
Count on Maximum for smart strategy across all media platforms, a talented creative team that’s easy to work with, and insightful analysis of marketing performance. Luxury residential development is in their DNA and they never disappoint.
Barbara Koenig
Director of Marketing, Boot Ranch
