(800) 609-0930
7032 Wrightsville Ave. Ste. 201
Wilmington, NC 28403
[email protected]

BOOT RANCH


Opportunity

Boot Ranch, having previously been in receivership, needed to re-establish itself as THE destination community of choice in the Texas Hill Country. In order to successfully re-brand Boot Ranch, Maximum needed to do a competitive analysis, full marketing and collateral audit, and identify primary and secondary target markets. Once our discovery process was complete and goals established, we then developed the brand story and messaging to re-enter the luxury second home market. This process also included identifying appropriate outreach channels, collateral and accompanying creative assets, a new website, and an annual cross-platform marketing plan with monthly reporting. We are now in our fourth year with Boot Ranch, each year showing positive growth in new lead generation, tours, and cumulative sales exceeding $25 million.

THE SOLUTION


On the onset, we implemented an aggressive rebranding and re-positioning of all Boot Ranch real estate marketing assets while simultaneously promoting the first signature property release. With every year, we developed and implemented Annual Integrated Leads Generation Marketing Communication plans which included promotions of the broader product portfolio, incentive programs, new releases, and events all with the objective to work in synergy to meet or exceed business goals. We designed the budgets to be fluid so dollars can be reallocated and optimized across tactics based on insightful data from analytics, industry news and trends, and growth opportunities.
We took our successful case studies and learnings on market relocation to Texas, national migration studies, the luxury home buyer (demographic, psychographic, living behavior, main reason/triggers for purchase), layered on home purchasing cycles, weather conditions & seasonality, digital & real-estate trends, technology, competitor’s online behavior, online search transformation, new customer journey and the importance of engaging content.

THE RESULTS


We took our successful case studies and learnings on market relocation to Texas, national migration studies, the luxury home buyer (demographic, psychographic, living behavior, main reason/triggers for purchase), layered on home purchasing cycles, weather conditions & seasonality, digital & real-estate trends, technology, competitor’s online behavior, online search transformation, new customer journey and the importance of engaging content.

WITHIN THE FIRST YEAR

1,347 LEADS

GENERATING 178 TOURS

of the 1,347 leads generated,
1,100 came through website generation

EMAIL CAMPAIGNS AVERAGE

20-30%

OPEN RATE

PUBLICATION

PLACED MEDIA

Count on Maximum for smart strategy across all media platforms, a talented creative team that’s easy to work with, and insightful analysis of marketing performance. Luxury residential development is in their DNA and they never disappoint.

Barbara Koenig

Director of Marketing, Boot Ranch