If you haven’t begun optimizing or testing for voice search, it’s time. Voice search is the next significant trend and brands need to be ready. Once users adapt to voice searches, they are less likely to return to a keyboard. Voice search website traffic resulting from website SEO optimization, mobile apps, or PPC campaigns will bring in more pre-qualified leads with a stronger intent to convert rather than browse. Don’t lose ranking to your competition!
As 2019 budget development gets underway, we recommend allocating a percent of your marketing spend for voice search optimization. As of today, Bing is leading the market share in voice searches, making Bing a great place to start investing your spend and begin testing. It is interesting to note that the Bing search engine powers voice activation products such as Alexa and Cortana—roughly 550 million active users—more than Google who was a little late getting to the voice search train. Microsoft and Amazon partner to integrate Alexa and Cortana digital assistants which means Cortana and Alexa will share knowledge; a powerful combination.
Getting started with voice search
Begin voice search optimization by identifying brand specific questions users are most likely to use and turn them into sentence form. Sentence based searches are called long-tail keywords or phrases. These keyword phrases are more specific, and although they receive less traffic, the conversion rate is much higher. By working these sentences or key phrases into your website, continuing to expand and refresh content, you’ll be light years ahead of your competition in search placement, and begin to see a higher return on your investment.
Studies show the majority of voice search users, whether from a speaker, smartphone, tablet or even desktop computers, take further action based on a successful search response. These are considered a warm, more qualified lead. These are people at the tail end of the purchase funnel, or close to it. They are ready
to make a decision.
What can you expect with voice search optimization?
- A lower CPA
- Less competitive market
- Increased conversion rate
- More likely to move those ready to convert
What do I need to know about voice search? Continue reading to ensure your success.
Let’s look at today; 2018
- 47.3 million U.S. adults have access to smart speakers (20% of US); 1 in 5 adults
- 1 billion estimated voice searches per month (as of Jan 1)
- 40% of voice search users look for local business daily
- 27% go directly to a website after conducting a search
Let’s look at 2020; just a year away
- 50% of all searches will be voice searches
- 55% will own a smart device
- 30% of voice searches will be conducted without a screen
- 37% of Adults 50+ use voice search
- 55% of Adults 18-49 use voice search
In conclusion, when planning 2019 marketing spend, allocate money towards voice search optimization and testing; your website and text ads need to be optimized for conversational long-tail keyword phrases and questions. How do you begin? “Call Maximum Design” on your voice activated device or stay tuned for our next blog!
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