In the year 2020 Search Engine Optimization will prove to be more important than ever, as more and more people search the internet for trusted resources to help guide them along their path to purchase. As of 2019, over 3.5 billion google searches are being conducted every day, and if you are not providing the answers your customers are searching for, rest assured that your competition will.
Here are the top SEO trends for 2020:
BERT & User Focused Optimization
In late 2019, Google rolled out a new algorithm known as BERT. Google uses BERT to improve its understanding of natural language and this is a very big step toward understanding a user’s intent behind a search.
What does this mean for you? Consider the customer and create content that provides answers to their potential questions.
According to Duane Forrester, VP of Industry Insights at Yext, “If you focus on the customer’s intent, you’ll clearly understand where you fit on that path. By providing the best answers for questions on that path, you can more reliably capture and convert customers.”
Google Knowledge Panel Optimization
By now, I am sure that you have seen those information boxes that appear on Google when you search for entities (people, places, organizations, things) that are in Google’s Knowledge Graph. When you consider that as of July 2019, Google holds 92.18 percent of the market share of internet searches, this is an area of vital importance when it comes to brand visibility.
More and more brand marketing is happening on Google itself, and not necessarily on your website,” explains Cyrus Shepard, Founder of Zyppy.
What does this mean for you?Make sure that your brand is visible in as many eligible result types as possible including video results, direction searches, news articles, and event postings.
There is a high probability that users will click on videos, images, maps, and relevant articles within Google’s Knowledge Panel rather than selecting an organic search result. In fact, an Ahref study of 2 million featured snippets revealed that featured snippet gets more traffic than the first organic search result.
User Experience Optimization
Not to be confused with user focused optimization, user experience or UX optimization encompasses your brands entire digital experience from website functionality and load speed, to remarketing campaigns and personalization for returning users. Understanding user experience on your website is a crucial component for reducing bounce rate and increasing conversions.
Brock Murray, Co-founder of seoplus+, would encourage you to, “Think about how you can help your users have the best possible experience while truly pondering what value you can provide to them during their visit.”
What does this mean for you? Be very aware of the value that the information and media on your website has for your clients—make it easy to find and quick to load. Once a user has taken a desired action on your website, consider what additional value you can provide that user to bring them back.
Looking for SEO guidance? Let’s talk!
Navigating the world of search engine optimization can seem overwhelming, but don’t worry…we’re here to help! Maximum Design has the expertise to help your brand take advantage of the top SEO trends of 2020 and beyond. No matter if you have a few questions or want to discuss a full SEO overhaul, our team of professionals will give you the guidance you need to be successful in 2020. So, what are you waiting for? Don’t get buried by your competition—let’s talk!