THE LANDINGS ON SKIDAWAY ISLAND
Opportunity
The Landings is Savannah’s premier island community located on the 6,500-acre Skidaway Island with a range of real estate and world-class amenities in coastal Georgia. Maximum was tasked with redefining the 40-year-old brand as well as build a digital footprint that will allow The Landings to significantly reduce their print media expenditures.
SOLUTION
After a comprehensive research and discovery phase, our rebranding focused the 3 C’s approach—Clean, Contemporary, and Classy. We established a new, vibrant brand color palette that exudes the bright, carefree island lifestyle of The Landings. The colors include the succulent coral hues of melons and peaches, the cool blues of tides and cumulus clouds on a summer day.
To align with the highly desirable and sought-after proximity to Savannah, we created a new tagline “Savannah’s choice for island living.” Having “Savannah” in the name is an immediate location indicator, while “Savannah’s choice” alludes to a third-party endorsement over area island alternatives. “Island living” references the strength of being a private island, as well as creating a mental image of the lifestyle associated with coastal living.
THE RESULTS
The end result is a complete brand refresh. The new tone, message, mark and creative enable The Landings to effectively compete with the newer real estate communities entering the marketplace.
ON AVERAGE
+6 PAGE VIEWS
PER WEBSITE VISIT
GENERATING 178 TOURS
EMAIL CAMPAIGNS
AVERAGE
24%
OPEN RATE
PUBLICATION
"The new website looks great and although I “knew” what I wanted, it was the Maximum Design team that brought it to fruition by giving it color, design, layout & life that brought it all together. We made the right choice."
Raoul Rushin
President of The Landings Company
7032 Wrightsville Ave. Ste. 201, Wilmington, NC 28403 | 910-256-2320
910-256-2320
7032 Wrightsville Ave. Ste. 201
Wilmington, NC 28403