gated riverfont living
The Bluffs on the Cape Fear is one of the few gated communities in Leland, North Carolina, with Cape Fear River access. They pride themselves on larger lots and more natural scenery with tree conservation efforts throughout the development process. The community also offers a unique amenity in its Private Beach Club for residents to enjoy on Oak Island.
With a strong rebranding to capture their unique waterfront lifestyle (both river and beach) and strategic repositioning of marketing efforts, Maximum was able to successfully engage with an audience who is tailored down to their interest in the location, product offerings, and amenities that only The Bluffs can offer.
- CLIENT: The Bluffs
- STATUS: Active
- PROJECT: Branding, Strategy, Website, Development & Digital Marketing