5 Must-Have Tools for Online Lead Generation

Lead generation which is the act of identifying and cultivating potential customers is a huge factor in any sales company's success. Being able to develop this new customer base online is vitality important in today's marketplace. Here are the five must-haves to building a robust online lead generation strategy. Content Marketing Content Marketing is defined [...]

5 Must-Have Tools for Online Lead Generation 2018-03-27T16:59:49+00:00

2016; A Retrospective

2016 was quite a year for us here at Maximum Design and Advertising— we have a lot to be proud of. We built upon our client's previous successes, gained valuable insights into the ever-evolving realm of digital marketing, and even welcomed a few new clients into the Maximum family. We saw the ascension of a [...]

2016; A Retrospective 2018-03-14T15:37:26+00:00

Streaming Devices 2.0

The streaming devices themselves have mostly stayed the same in the last year; the most popular options are still Apple TV, Roku, Google Chromecast, and Amazon Fire and Prime TV, although many videogame consoles, such as the Sony PlayStation 4 and the Xbox One, now have streaming capabilities. The major development has not been in [...]

Streaming Devices 2.0 2018-01-05T05:28:13+00:00

The Evolution of a Brand

"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works." -Steve Jobs It is not enough to create brands that look good. The real skill comes from making brands that are meaningful, relevant, evoke emotion and resonate with their intended [...]

The Evolution of a Brand 2018-01-05T05:03:23+00:00

The First of Its Kind

We’ve known it was coming for a while…but the Apple Watch is almost here! Will you be getting one? There are quite a few big brands jumping in early to integrate with the new product – Target, Fandango, Expedia, American Airlines, Starwood Hotels, American Airlines, ESPN, BMW, Pandora and Citi to name a few. It [...]

The First of Its Kind 2018-01-05T05:41:09+00:00

Too Many To Ignore Any Longer

According to a 2013 Pew Research report, 57% of American adults use their cell phones to access the Internet. Even more interesting is the fact that 34% of these users access the internet using their mobile device. To build effective websites for these mobile users, it is possible to proceed in three directions. The first [...]

Too Many To Ignore Any Longer 2018-01-05T05:42:24+00:00

Is Social Commerce The Next Big Thing?

Social commerce, I can’t help it, I still really like the idea. Even after reading the very thoughtful piece by Isobar’s Tim Dunn—Why Twitter's Buy-Now Button Won't Be a Gravy Train for Brands–Social Media Still Faces an Uphill Battle as an Ecommerce Platform—I still feel there is a place in the ecommerce world for social [...]

Is Social Commerce The Next Big Thing? 2018-01-05T05:57:07+00:00

Over The Rainbow with SEO

Over the years, search engine optimization (SEO) has transformed from a black-hat, super-secret, snake oil type of service to something akin to Jiffy Lube. Everyone knows what goes on at Jiffy Lube – few secrets are there. But you still use them because they get the job done and you don’t have to crawl underneath [...]

Over The Rainbow with SEO 2018-01-05T06:04:05+00:00