The vision for Hidden Creek is to create a thoughtful, environmentally friendly development that will transform a dated private parcel of land into a public space that includes recreation, environmental enhancement and housing diversity. Maximum was tasked with creating a brand that represents the ideology of transforming a community into a natural, park-like setting everyone will enjoy and benefit from.
The logo mark represents nature, growth, and environmentally sustainability. The intertwining, organic flow of lines conveys unity and evolution, while the organic symbolization provides a sense of positivity and hope. Other brand elements include a mood board, brand standards and website.