You’ve heard about it, you’ve seen the commercials, but is it much different than 4G? What is 5G, anyway? Today, we’ll show you how 5G is different from 4G and other generations and three ways it will affect marketing in 2020.
What is 5G? 🤷
5G is the newest form of wireless internet. The “G” in all networks stands for generation. So, 5G is the fifth generation and brings three key innovations to the table: bigger channels to increase the speed of data transfer, lower latency to decrease delays, and the capability to connect more devices at once. 5G is projected to be almost one hundred times faster than 4G. The peak speed of 5G download speed sits at 20 Gbps and the upload speed is 10 Gbps.
Latency is the delay that occurs when data is traveling from a tower to the user’s device. The amount of time that it will take for webpages, images, and any other kind of data to transfer to your smart device will be sliced down to a fraction of the time. Lower latency equals less time for you to wait to receive multimedia messages, install a new app, or load your favorite site. The latency for the current 4G network that we all know, and sometimes don’t love, is 50-100 ms. For the new 5G network, latency will be trimmed down to a cool 4 ms. Check out our infographic about how 5G is different.
Samantha Kelly, a CNN Business staff writer tested 5G firsthand. Kelly stood in the streets of Chicago and fished around for a connection to no avail. That was until she found an antenna on an inconspicuous lamppost, and she wrote: “…my Netflix download begins: a complete download of a two-hour film in less than 10 seconds—in stark contrast to the seven-or-so minutes it’d typically take on 4G.” That’s a big difference, and even though it’s spotty right now, it will be a game changer.
Speaking of a game changer—here are three ways 5G will affect marketing in 2020.
Your Online Presence 🌐
On April 3, 2019, Verizon started rolling out its new 5G network, and while it will take a few years for it to spread throughout the country, it’s available in most metropolitan areas.
With more speed comes more data, and with faster load speeds and more data, that means there will be more users on the internet, and as a result, more opportunities for you to reach your audience through your online presence.
To make the best first impression that you can and for almost any business in this day and age, that takes place online via mobile devices, you need to optimize all of your online profiles, accounts, ads, and marketing campaigns. If you don’t have much of an online presence, you need to make accounts on all social channels, launch a website, start a company blog, and consider producing some video content. More and more people are moving away from the traditional forms of media like magazines, newspapers, and TV—so your business needs to constantly update for changes like the 5G network.
Ads Are Changing
With 5G on the horizon, your online presence isn’t the only thing that should evolve. Ads across all of digital media are changing and will continue to do so at a faster rate than ever. With the increased 5G speed, it will allow for the opportunity for marketers and advertisers to produce and serve more visually complex and rich content to their audiences. Whether that comes in the form of intricate high-resolution interactive ads or one of the newest types of ads—virtual reality.
AR technology, or augmented reality technology, is the innovation of building upon your existing reality. A great example of AR technology was one of 2016’s most memorable crazes: Pokémon Go. This mobile game allowed users to film their surroundings while simultaneously layering digital data and content into their existing world. Just imagine viewing your living room through your phone’s camera and seeing your favorite cartoon character sitting on your sofa—that’s AR. Weaving a designed world into the existing one.
AR has been rapidly growing over the last five years, and if we can tell you anything, it’s that successful ads have interactive components to them. Take a look at this DIY experience that Lowe’s created for its customers. The video shows customers putting on a VR headset and laying tile, spreading grout, and mixing concrete. While this is an immersive and fun experience for the customers, it is still an ad without forcing it down their throat.
Burger King created a similar experience for their audience, except this time, it was an interactive app where users film rival ads, (cough, cough, McDonald’s) and the Burger King app sets the ad on fire and reveals a Free Whopper coupon for them to use. This is what the future of ads looks like. You need to ask yourself, how can I reach my audience in a way that is personal, answers their questions, or ultimately makes them happy?
More Data, Less Problems 📊📈
Once 5G overtakes 4G, the massive amounts of data that marketers have to comb through will become streamlined and take a fraction of the time. You know the drill, hours and hours or even days of combing through data pass by before you see the end of reporting. You report so that you can personalize and customize your various campaigns to match your audiences and gain deeper insights. Your conversion, traffic, and blog performance data collection will shrink down to minutes or seconds with new 5G speeds.
Along with the faster data collection that comes with 5G, both you and cellular service providers will be able to gather more information from users’ behaviors than ever before. 5G as a whole is said to utilize intelligent networking which means that apps, software, and devices will be more connected than with previous network generations.
It’s clear how 5G is different, and at Maximum, we know how fast mobile devices and networking is changing the digital marketing landscape. Year over year, we have seen more than 80% of our online traffic come from mobile devices. This trend shows no sign of slowing down, so we are keeping up by optimizing our content, incorporating the most up-to-date SEO best practices, and staying on top of Google’s updates.
One of the newest updates that Google is testing in beta is speed indexing. Based on your site’s speed, it will get ranked either higher or lower. The site will get flagged as red, yellow, or green in search console and flag any issues that your site is having to help you stay up to date. The way we keep our clients’ speeds up is through image, video, and content optimization so that there is the smallest amount of delay possible. This can be done with high-resolution images and videos that have been optimized for web viewing and writing readable and scannable content.
If you need some serious real estate marketing experts to rock your world, contact us today.