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A crucial factor for Google’s page ranking is loading speed. If you want to rank higher in search results, a sure-fire method is to increase your website loading speed. Many websites fall to the wayside because of slow page load speeds. Don’t let that be you!

Here are a few reasons why you need to increase your website loading speed in 2020 and how to tackle this SEO problem that plays a direct role in user experience.

FACTS

  • 47 percent of consumers expect a web page to load in two seconds or less—so does Google.
  • The quicker a web page loads, the more likely a user is to perform the targeted action on that web page.
  • According to Google, when a site goes from a 1 second load time to a 10 second load time, the bounce rate increases 123%.
  • Peoples’ attention spans are down from 12 to 8 seconds since 2000 and getting shorter as technology evolves.

Site Load Speed vs. Conversion Rate Chart

What Steps Do I Need To Take To Improve My Website Load Speed?

First, talk with your webmaster and SEO guru. Begin by optimizing your images and files, look into content distribution networks, (CDNs) and reduce the number of your redirects. Let’s get into the nitty-gritty of how to increase your site’s loading speed:

 

Optimize and compress images that are used on all of your pages

When you lay out a website, images can be “saved for web” when you use programs like PhotoShop. When you do this, the images are compressed and optimized which helps the browser process the page quicker. If you want to get super tech savvy, TinyPNG and JPEGmini are also options for compression without degrading the image quality. Overall, this will help the load bar move along at a quicker clip without sacrificing the quality of your images or graphics.

 

Utilize gzip compression so that file sizes can be reduced to help alleviate the load burden on the browser

An e-commerce strategy corporation, Practical Ecommerce, stated that Gzip compression “works well on text files, such as HTML, CSS, JavaScript, and JSON.” Now, if your particular web host doesn’t take advantage of gzip, a viable option to consider is WordPress. WordPress has gzip compression plugins to help streamline the process for you. Gzip is essentially the equivalent of saving for the web—for text files.

 

Content Distribution Networks

(CDNs) are a great tool for any marketing agency to utilize because, rather than storing all of your content and information in one server, the materials are spread amongst multiple servers. Imagine if you owned a pizza delivery restaurant. You have a ten-mile radius that you deliver to, but there are people twenty miles away that love your pizza. What would you do? Well, if the demand is high enough, you would franchise instead of wasting time and money on long deliveries and cold pizza. When a user goes to access the content, the server that is closest to them will be used, thus reducing the overall page load speed. There are several companies that offer CDN services. For example, Microsoft’s proprietary software, Azure CDN.

 

Reduce redirects within your site

Would you fix your car so that you could make a profit or just buy another one and spend more money because your investing time and money into two cars? While redirects do help retain and refresh some of the ranking power that existing links have, redirects are adding yet another link that the browser has to process. This adds to the load speed of your page. An alternative to creating a completely new page and redirecting to it is to simply change the original page and eliminate the redirect process and speed things up. Fix that car and it’ll drive much better.

Each and every second counts. Get your speeds up and increase those conversions.

If you want to take your marketing and advertising efforts to the next level, talk to us.

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