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Lead generation which is the act of identifying and cultivating potential customers is a huge factor in any sales company’s success. Being able to develop this new customer base online is vitality important in today’s marketplace. Here are the five must-haves to building a robust online lead generation strategy.

Content Marketing

Content Marketing is defined as “the strategic marketing approach focused on creating and distributing valuable, relevant, and consistent branded content”. The purpose is to attract, retain, and engage with people within your target audience. Once you have a clear understanding of who you are advertising to, it becomes much easier to develop content and your efforts are much more effective in reaching your organization’s goals.

Search Engine Optimization

Search Engine Optimization (SEO) is defined as “the process of optimizing your website through various methods in order to rank higher for certain relevant keywords on search engines”. The better your SEO, the higher in someone’s search results your product will appear, and the more likely the consumer is to buy your product over a competitors’. Picture it this way, when someone is looking for a product, a web search is the first step. If your product does not appear on the first page, it is highly unlikely that the viewer will purchase from your company. Making your company appear higher in a list of search results will ultimately drive sales, and the key to this is search engine optimization.

Social Media Marketing

Social Media Marketing is defined as “organic and paid digital marketing efforts on social media networks”. The goal is to represent your company across different social media platforms and reach the potential customers who utilize those platforms. Additionally, social media platforms also serve as search engines, where your hashtagged and branded content can lead potential customers on those platforms to your social profiles–provided your content is optimized accordingly.

If utilized correctly, your efforts on social media should complement your email marketing efforts. For example, there are an array of tools available to Facebook Marketers, like “Lookalike Audiences” which are a group of Facebook users that match the interests, behaviors, and demographic profile of those already within your CRM database. Lookalikes are an invaluable tool for finding your ideal audience on Facebook and generating more qualified leads.

Email Marketing Plan

Email Marketing Plan is defined as “the strategy driving your email marketing efforts”.  Your primary objective with any email marketing plan should be to generate qualified leads and that can be done through a variety of methods. Email can be used to inexpensively mine potential geographic areas for potential leads, enhance and support your online media spends across Google, Bing, Facebook, etc, and to test product releases and campaign messaging via A/B testing. Email is also a fantastic way to stay top-of-mind with potential leads within your target markets.

Data Reporting and Analysis

Data Reporting and Analysis is defined as “the process of evaluating data using analytical and logical reasoning to examine each component of the data provided”. By utilizing data, it helps the company better understand what specifically is causing an issue—whether good or bad–and how that factor should be addressed. Data analysis is critical for accurately and effectively identifying, engaging, and growing your target audience.

Need Lead Generation Help?

A strong lead generation strategy is vital to continuing your company’s success. Our knowledgeable team at Maximum will gladly help you create a lead generation strategy that will put you ahead of your competition. Let’s get started—contact us today