With so much noise in the digital world, how do you ensure success with your e-marketing campaigns? With the vast quantities of emails received on a daily basis, how do you maintain open rates, much less click-thru rates?
A study conducted by the University of California-San Diego tells us that on average a person is exposed to 34 gigabytes of information per day! To counter-act email fatigue in 2018, we here at Maximum Design & Advertising will be changing the way we e-market to our core audiences.
As over 55% of emails are opened on mobile, addressing mobile compatibility and the different way content is consumed will be a key factor in success. Email design will move away from newsletter stylizations to simpler and singular messaging, therefore, making it easier to get your message across to individuals who are on-the-go.
By giving people an at-a-glance email design, we will achieve faster load times which will minimize the time to hit delete while waiting for graphic and content to load.
Streamlining content will also allow for fewer hyperlinks. Statistics show limiting the number of links increases click-thru rate. With less information to digest, viewers are more apt to click-thru to get more information.
Want to learn more about our new approach to e-marketing? Give us a call or reach out to your account team to learn more about how we are evolving for you in 2018.