On April 21st, 2015,
Google announced that it would be making changes to its search algorithms to take into account a website’s “mobile-friendliness” as a factor when ranking. This means that those sites that were created without smartphones’ smaller screens in mind would see their ranks fall as a result.
Is My Site Mobile Friendly?
For a site to be mobile-friendly, its text has to be readable without tapping or zooming, its tap targets need to be spaced out appropriately, and the page avoids content best suited for desktop viewing or with horizontal scrolling. Basically, the site simply needs to be easily explored via a mobile device.
According to eMarketer…
The number of smartphone users worldwide will surpass 2 billion in 2016, and by 2018, over one-third of consumers worldwide will use smartphones.
What Does This Mean for Maximum?
As we look over our client’s web traffic there is no denying that the amount of people searching the web from a smartphone is on the rise, and here at Maximum, it is our job to translate this information into a successful strategy for our clients. That means focusing more of our efforts on the mobile experience to provide the same information and feel across all of our platforms, but each molded to fit the medium of choice.