As the mid-year mark of 2016 has come and gone, industry predictions of what this year would bring have turned into a reality. We all know that the digital realm is an ever-evolving industry, and over the last few years industry leaders have been predicting that mobile will become king and according to research leaders, mobile has officially taken the “Digital Throne” and we at Maximum Design and Advertising will take full advantage of this shift in focus to help our clients create strategies that will put them in the forefront of this next phase of digital engagement.
The latest white paper released by Ooyala tells us that 21-39 year-old millennials are obviously heavy digital users but what they also show us is that Generation X (40-51 year-olds) and Baby Boomers (52+) have fully embraced these platforms.
In actuality, Baby Boomers spend more time each week engaged with digital content that Gen Xers or Millennials. When looking into the data for the first half of 2016, we at Maximum can also confirm Ooyala’s statements. We are seeing persons aged 45 and older are consuming more pages, spending more time on sites and more likely to convert their time spent on a site into an inquiry or a sale.
The question we have is – Where are these people going to consume this digital content? The answer is mobile!
With the favorability of mobile growing at a compound annual growth rate (CARG) of 116% (Ooyala Q4 2015 Global Video Index Report) between 2011 and 2015, being accessible on mobile devices is more important than ever. Google has added changes to help emphasize mobile accessibility especially with mobile traffic accounting for almost a third of all website visits, being accessible on mobile devices is crucial for your brand.
Knowing this data is only half of the equation, the other half is understanding the best practices for capturing these audiences. Maximum’s digital team is focused on how to target these consumers, whether it be that new Instagram follower or the loyal Facebook user, our goal is to get these people to convert. This isn’t always as easy as it sounds as studies show us that with mobile, audience habits are constantly evolving, but rest assured that we are monitoring these changes daily in order to maximize our client’s digital presence.
The Digital Realm is rapidly changing and we at Maximum Design and Advertising are looking forward to rising to the challenges that the remainder of 2016 will bring and continuing to find innovative ways to capture these ever evolving audiences.